WEB & PRODUCT
Your homepage now has two audiences: the prospect, and the model the prospect is asking about you.
Beautiful sites built for humans and machines. Your content needs to convert visitors AND be understood by LLMs when prospects ask them to research you.
Why it matters
The case for doing this now.
Most marketing sites optimize for one of two things: visual polish or generic SEO. Both miss the new reality. The visitor decides whether you're credible in seconds. The LLM that summarizes you to a buyer decides whether to mention you at all.
We design and build sites that hit both - fast, accessible, brand-consistent for humans, and structured, well-cited, and quotable for the models that are now part of every B2B buying process.
The prospect
- Decides in seconds if you're credible
- Fast
- Accessible
- Brand-consistent
The model they ask
- Decides whether to mention you at all
- Structured
- Well-cited
- Quotable
What’s included
How we ship this.
Brand-consistent design system
Tokens, components, and patterns set up so every page feels native to the brand without one-off design work.
Performance-first build
Modern stack (Next.js, Tailwind, edge hosting) with Core Web Vitals as a budget - not an afterthought.
LLM-discoverability layer
Structured data, clean content architecture, and quotable copy so AI assistants can correctly summarize and cite you.
Conversion instrumentation
Analytics, consultation flows, and form intake wired to your CRM - so you can see what's working, not just guess.
Data points
The numbers behind the case.
53%
of mobile users abandon sites that take >3s to load
$100
returned for every $1 invested in UX (widely cited Forrester estimate)
7%
drop in conversions per 1-second delay in page load
Growing
share of buyer research now happening through ChatGPT, Perplexity, and AI Overviews
Typical rangeWhat we've seen across client analytics
75th %
of page loads must hit LCP/INP/CLS thresholds to count as 'good'
4–6 wk
typical timeline from kickoff to a production launch
Typical rangeWhat we've seen
Where this shows up
What this looks like in practice.
A consulting firm whose brand was strong but whose site converted poorly
Rebuilt on a fast modern stack with structured content blocks, sub-1s LCP, and an integrated consultation flow. Inbound qualified leads roughly tripled in the first quarter.
Representative engagement
A B2B SaaS company invisible to ChatGPT
Restructured the site so every product page answered the questions buyers ask AI assistants, with citations and structured data. Mentions in third-party AI summaries went from zero to consistent.
Representative engagement
Guides to help you decide
- Custom Software Cost
How much does custom software development cost? Most focused internal tools run $15K to $75K. See cost drivers, pricing models, and ongoing costs.
- What Is llms.txt?
llms.txt is a proposed markdown file that gives AI agents a curated map of your site. Learn the format, llms-full.txt, who reads it, and how to write one.
- Optimize for AI Search
How to optimize your website for AI search and ChatGPT: a practical checklist for AI crawlers, robots.txt, JavaScript rendering, schema, Bing and monitoring.
Next step
Ready for a site that works on both fronts?
We'll audit your current site against both human conversion and LLM discoverability, then either tune what's there or rebuild from scratch.