Field Notes

The case for staying small in the AI era

Orchestrator agents are only as good as your single source of truth

Your data doesn’t need to be perfect. It needs to be in one place.

Operating procedures for an AI that won’t sit still

Internal tools are a security strategy, not a productivity one

Why most AI pilots stall before production

The AI creative stack: ads, copy, and UGC on autopilot

Agents vs. workflows: pick the boring one

The hidden cost of always-on LLM calls