DISCOVERY
The buyer journey is moving inside chat windows. Your discoverability strategy needs to follow.
Google isn't the only search anymore. When someone asks ChatGPT "who should I hire for X?"-we make sure you're the answer. Traditional SEO meets the AI discovery era.
Why it matters
The case for doing this now.
Classic SEO still matters - but a growing share of high-intent research happens in tools that don't render your meta description. ChatGPT, Perplexity, Claude, and Google's AI Overviews summarize categories and recommend providers without anyone clicking a blue link.
If your content isn't structured, citable, and consistent across the web, the model will quietly recommend someone else. We work both layers - the keywords still serve you, and the structured presence makes you the answer the model picks.
What’s included
How we ship this.
Technical SEO baseline
Crawl, indexation, schema, internal linking, and Core Web Vitals brought into a healthy state - the table stakes still matter.
Topic & question coverage
We map the questions your buyers actually ask AI assistants and ship the pages that answer them, not just the keywords a tool suggested.
Structured & quotable content
Clear claims, citations, and structured data so models can quote you accurately instead of guessing.
Off-site presence audit
Reviews, listings, mentions in industry roundups - the signal LLMs actually use to decide who to recommend.
Data points
The numbers behind the case.
Sources are linked beneath each number. Items marked typical range come from our own engagements rather than a published study.
Mainstream
Google AI Overviews now appear on a meaningful share of informational queries
typical rangePublic reporting on AI Overviews rollout
Rising
share of B2B research starting in ChatGPT or Perplexity
typical rangeWhat we've seen across client analytics
~60%
of Google searches now end without a click - answered on the SERP itself
typical rangeSparkToro / Similarweb research range
Top 3
results capture the majority of organic clicks on traditional SERPs
typical rangeIndustry estimate
Higher
click-through rates and AI-summary inclusion when schema is present
typical rangeWhat we've seen
Monthly
cadence we recommend for category pages that compete for AI-answer slots
typical rangeWhat we've seen
Where this shows up
What this looks like in practice.
A specialist services firm invisible to AI assistants
Rebuilt category pages around the questions buyers actually ask, added structured data, and got listed in the third-party roundups LLMs cite. Started showing up in Perplexity and ChatGPT summaries within weeks.
Representative engagement
An e-commerce brand losing zero-click ground
Restructured product and comparison content for AI Overviews and direct snippet capture. Clicks held steady while branded mentions across AI surfaces grew sharply.
Representative engagement
Next step
See what AI says about you today
We'll run your brand and category through the assistants buyers actually use and show you exactly what's recommended - and what to fix.